I subscribe to his daily blog. On Friday, October 7, he posted this:
Eliminating the impulse to stall
My friend and colleague Amit Gupta is fighting off leukemia and the twittersphere is lighting up with expressions of support.
But the support he really needs is for you to get a Q-tip, stick it in your cheek and mail it back. The process is free and you can sign up right here.
The extraordinary thing about marketing is that a million people might see something or hear something or be sold something and only a thousand will actually take action. Even if it's free.
When you look at the long odds on marrow donation, it feels like a bit of a sweepstakes, but backwards. It's easy to fix if we just get everyone (regardless of ethnicity) to register.
How about if we gamify it? Here's the deal: if you are a match for Amit and the marrow donation happens, I'll profile you or the project of your choice on the blog and send you a check for $10,000 for you or the charity of your choice. Winner take all, no purchase necessary... (Even if you don't win, if you swab we all win).
I couldn't resist the opportunity to send him a note about an additional way to help Amit. That is, through the donation of blood platelets. As I have explained here, I explained to him how blood platelet donations would help Amit. To Seth's credit, he responded to me promptly with "Thanks Greg. I'm so glad you're here and caring."
Glad to help sir. Just showing up.
But the support he really needs is for you to get a Q-tip, stick it in your cheek and mail it back. The process is free and you can sign up right here.
The extraordinary thing about marketing is that a million people might see something or hear something or be sold something and only a thousand will actually take action. Even if it's free.
When you look at the long odds on marrow donation, it feels like a bit of a sweepstakes, but backwards. It's easy to fix if we just get everyone (regardless of ethnicity) to register.
How about if we gamify it? Here's the deal: if you are a match for Amit and the marrow donation happens, I'll profile you or the project of your choice on the blog and send you a check for $10,000 for you or the charity of your choice. Winner take all, no purchase necessary... (Even if you don't win, if you swab we all win).
I couldn't resist the opportunity to send him a note about an additional way to help Amit. That is, through the donation of blood platelets. As I have explained here, I explained to him how blood platelet donations would help Amit. To Seth's credit, he responded to me promptly with "Thanks Greg. I'm so glad you're here and caring."
Glad to help sir. Just showing up.
Godspeed to Amit.
"Look out for me, oh muddy water
Your mysteries are deep and wide
And I got a need for going some place
And I got a need to climb upon your back and ride." - Roger Miller
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